Let’s talk sneakers!

 

We are group of sneakers aficionados, with a passion for brand management.

 

Our common point is that we are all Skema Business School's MSc International Marketing and Business Development students based in Paris. Our difference is our strength: we are all from various parts of the world. This blog is about the French sneaker market. You’ll be reading about how Nike, Adidas, Asics, Veja and Converse brand their sneakers.

 

Enjoy the run!