Let's talk sneakers!

A deeper look into sneaker branding

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Jensicca JUSTIN

The first sneaker ever was created in the 19th century by Wait Webster. Since then, thousands of sneaker brands have entered this market...

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Jensicca JUSTIN

In 2021, VEJA celebrated its 17th anniversary. Even though VEJA enjoys a high brand awareness for a company that doesn’t engage in...

Antoine Dufay

Today, more than ever, brands base most of their communication and branding strategy on digital tools or influencers, as well as urban...

Antoine Dufay

Visit the adidas flagship store in Paris. Located on the famous avenue of the Champs-Elysees, the superstore of the brand with the 3...

Jensicca JUSTIN

The first sneaker ever was created in the 19th century by Wait Webster. Since then, thousands of sneaker brands have entered this market...

Jensicca JUSTIN

In this blog you can find articles about VEJA’s storytelling abilities, their no-ads strategy or even their numerous brand...