Blog

Today, more than ever, brands base most of their communication and branding strategy on digital tools or influencers, as well as urban...

Visit the adidas flagship store in Paris. Located on the famous avenue of the Champs-Elysees, the superstore of the brand with the 3...

By Antoine Dufay There are more and more shoe enthusiasts: there is no longer any age or cultural stereotype associated with fans, as...

By Antoine Dufay The battle of innovation is raging among the major sports equipment manufacturers. On the front of the scene, Nike has...

By Antoine Dufay CSR and sustainability are issues that are becoming more and more important in the strategy and communication of brands....

By Antoine Dufay In marketing and brand management, storytelling is the telling of a story for communication purposes. This approach...