Sustainable fashion in Converse

HE Liang
24 nov. 2021
2 min de lecture

As contemporary consumers are becoming more sensitive to the sustainability aspect, many footwear and apparel companies are beginning to include the production of environmentally friendly products in their product lists, as consumers prefer brands that have a more environmentally friendly concept.

Over the years Converse has been making efforts to protect the environment while continuously improving the manufacturing of its clothing. In addition to its product materials using high-tech eco-friendly materials, this brand has developed strategies to minimize waste in the supply chain, and has also made statements to minimize animal suffering - using only leather and wool, not animal fur or down.

Converse marketed a separate "Renew" line with a logo on the side or toe of the sneaker that reads "Life is too short to waste," a metaphor not only for life itself, but also for waste materials. When bringing the collection to market, the sneakers are made of recycled denim. We can see that the recycled denim is sanitized and made into the upper, which is full of both texture and sentiment. We totally can not see that this is made of old clothes, and in the long time, will fade and become an exclusive with your own fashion items. This is Converse to create "Sustainable Fashion".

Converse has not stopped innovating, it even advocates environmental protection in its shoe boxes. On the one hand its boxes can be recycled, on the other hand the colorful tote bags are designed to attract consumers with shoelaces, while also providing them with spare laces. The design of the shoe box is also in line with the theme of environmental protection, "MOVE TO ZERO" is a recyclable concept, highlighting the "zero carbon emission" and "zero waste" environmental goals. This is the unique design of Converse's eco-friendly shoes, which impresses consumers.

Although it is easy to imagine environmental protection and marketing as a bundle, we can also see that Converse has made sustainability a real core motivation for its existence and development, and as technology continues to advance, protecting the environment has become a trend for all brands and a mentality that affects our daily lives, politics and fashion. We expect Converse to continue to lead the trend of "sustainable fashion" in the future.