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Companies make extensive use of social media for marketing and building brand perception. This method is employed not only for...

To gain a better understanding of the brand recognition and perceived brand value of ASICS, I conducted an online survey among the...

2020 has been challenging for every industry, including the fashion and sports industries, with the fashion and sports industries bearing...

For people from the sports universe, ASICS is not an uncommon name. An initiative by a war veteran to usher in a positive change in the...

Circa 1945. The world is breaking out of the catastrophe of the World War. One of the warriors of the war returns home and envisions the...

The social media strategy of the company ASICS will be the focus of the blog that I will be doing. Even though ASICS has major...