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Listens to Our Customers
Three billion people worldwide are using social media, and everybody spends 135 minutes a day checking in on social media. There is no...

HE Liang


A hundred-year classic, destroyed by arrogance and self-importance
Over the past century, Converse has become a symbol of the American cultural spirit, like McDonald's, Coca-Cola, and Harley locomotives....

HE Liang


How popular and classic co-exist?
As a classic brand, Converse's century-old history has laid a solid foundation for shaping its brand culture. Even after ups and downs,...

HE Liang


Sustainable fashion in Converse
As contemporary consumers are becoming more sensitive to the sustainability aspect, many footwear and apparel companies are beginning to...

HE Liang


Behind Hunger marketing, What Converse can do in China?
In 2018, Converse was "struggling" in the Chinese market and faced a declining performance. However, after implementing a Hunger...

HE Liang


Converse X its friends
I'm afraid no one loves co-branding sneakers more than Converse. After a hundred years of development, Converse shoes have long been...

HE Liang
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