Companies make extensive use of social media for marketing and building brand perception. This method is employed not only for determining how people feel, but also for determining why they feel that way. In today's world, there is no way to avoid social media for any industry or business. In this day and age, where social media is so pervasive in our lives, businesses that do not participate in social media campaigns run the risk of being overlooked or undervalued by their competitors. When you use social media to get a sense of how your customers are feeling, this is referred to as social listening.
Using social listening, we will delve deeper into ASICS's social media presence and present insights gained from it. For our social listening efforts, we relied on Digimind as our primary tool, which enabled us to collect information on trends and demographics. Using this information, we can then draw conclusions. Using Digimind, a company can keep track of its social awareness and perceptions in a simple and effective way.
ASICS was heavily featured in July 2021 as it was about to venture into NFT(Non-Fungible-Token). For those who want to establish their online persona in the manner they see fit, NFTs are a great option. This wave of limited-edition digital assets is being led by the crypto community at the moment. People of the next generation are more willing to spend money on digital assets than physical ones, and this trend is expected to continue.
ASICS is the first major sporting brand that has ventured into the NFT art.
When it comes to establishing your digital identity and engaging with a new generation of customers, you'll need to use NFTs. As a marketer and a brand owner, you should pay attention to this because it will become a marketing strategy sooner than you think.
NFTs can bring in revenue for any company, no matter how strange the fit or strategy may appear. What NFTs offer is the ability to create exclusivity: a way to give your most engaged customers access to unique experiences, products, and other items in an effort to cultivate brand loyalty.
It is a significant moment for ASICS as it enters the NFT market with the ASICS SUNRISE REDTM NFT COLLECTION. ASICS' new Digital Goods Artist-In-Residence Program, which will see the brand collaborate with both established and emerging digital artists to design the next wave of NFTs, will use the auction proceeds to give back to the digital arts community.
ASICS will encourage these artists to draw on their own sense of creativity and artistry to create digital products that bring to life ASICS' 'Sound Mind, Sound Body' philosophy in the digital space by providing them with a platform to showcase their talents on a global stage.
https://markets.businessinsider.com/news/stocks/asics-goes-digital-with-launch-of-first-of-its-kind-nft-footwear-collection-1030597360 Links: https://search.digimind.com/ds/hs8/dhs/trend#{%22query%22:%22asics%20nft%22,%22duration%22:%22Last%206%20months%22,%22mention_type%22:[-1],%22lang%22:[],%22country_code%22:[],%22time_zone%22:%22Europe/Paris%22,%22from%22:%222021-05-29T00:00:00%22,%22to%22:%222021-11-29T23:59:59%22,%22ageRange%22:%22ALL%22,%22sort_field%22:%22reach%22,%22sort_order%22:%22desc%22,%22min_age%22:-1,%22searchId%22:4}
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