2020 has been challenging for every industry, including the fashion and sports industries, with the fashion and sports industries bearing the brunt of the difficulties. Over decades, the design, aspiration, and high-quality goods industries have grown into a $380 billion global behemoth, and the industry has decided to throw in the towel on the model. Most importantly, the pandemic that has crippled the world has demonstrated the urgent need to resort to more sustainable methods of development, with the luxury industry being no exception in this regard.
"Fashion has the potential to be a universal player in the fight against climate change," says musician and entrepreneur Pharrell Williams. When it comes to environmental health, ASICS is a brand that has been working to improve environmental health for as long as the company has been advocating for the well-being of their customers. Each of the company's aspects reflects the brand's ethos of 'sound mind in sound body,' which is founded on the principles of 'sound mind in sound body.' This can be seen in their product development, thoughtful marketing campaigns, or their commitment to fostering development in an environmentally friendly manner. The brand believes that we should pay an equal amount of interest in order to maintain the welfare of our immediate environment as we do in order to maintain our own mental and physical health.
The importance of long-term growth is well understood by ASICS, and the company believes that it is their responsibility to innovate and educate while also manufacturing the highest-quality products and services in the sports industry. In addition to encouraging healthy lifestyles among customers, the product is being developed with the understanding that it will have no negative impact on the environment as a result of its development. Each stage of their life cycle, from design to manufacturing to business operations, is taken into account when they are manufactured to ensure that they have minimal environmental impact.
The brand believes that, in the future, sustainability will be the only way of life, and they have been working tirelessly on sustainable strategies, which include a reduction in reliance on non-sustainable materials and manufacturing processes, among other initiatives. In order to fulfil its unique mission of cultivating a healthy mind in a healthy body, the brand has committed to making significant contributions toward the health of our planet. ASICS has already begun researching environmentally friendly, biodegradable, and long-lasting alternatives to products such as polyester and leather in order to contribute to their goal of transitioning to more sustainable alternatives by the year 2030. ASICS's goal is to transition to more sustainable alternatives by the year 2030. As part of their overall effort to achieve this goal by 2030, they have undertaken this initiative.
In order to achieve their long-term sustainability objective, ASICS is making steady progress toward product recycling. Because of their Ocean Waste Project, which began in 2020 and will continue until 2025, ASICS recycle polyester material is made up of recycled PET bottles, which accounts for the vast majority of their recycled polyester material. A commitment to source more environmentally friendly cotton was made by the company at the beginning of 2018. The cotton that is being sourced is 100 percent environmentally friendly in its production. In the same year, the company became a member of the Leather Working Group (LWG), demonstrating its commitment to social and environmental responsibility. As a single entity, the Leather Working Group (LWG) brings together leather manufacturers and other stakeholders who are all committed to environmentally responsible business practises.
Considering the amount of time and effort ASICS is devoting to transforming itself into an environmentally conscious brand, the efforts described above are only the tip of the iceberg. The fact remains that, despite the fact that there is still much work ahead of us, "a thousand miles begin with a single step," as the proverb says.
Links: https://corp.asics.com/en/csr https://www.fairify.io/en/brands/how-sustainable-is-asics/ https://corp.asics.com/en/csr/our-approach
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