Nike is one of the world’s most popular retailers when it comes to apparel and footwear. It is a brand name that is as known as Coca-Cola and Apple. But there are many different points of view and perceptions regarding the brand. Therefore, I have designed a survey that was sent to 100 people in various continents to understand and obtain honest opinions and information on Nike’s perception.
Below are the results that were found in the survey:
- 60 % of the people that responded are females.
- 68.7% live in Europe, while 23.2% live in the Middle East, with the rest split between Asia and America.
- 81% are likely or extremely likely to shop at Nike stores, which is explained by the fact that the concept of their stores motivates people to go explore and live the customer experience Nike offers.
- 64.7% are very unlikely or unlikely to buy a product that is advertised by an influencer, 16.2% are neutral towards these ads and the rest are more or less likely. The results may explain that sometimes, influencers discredit the brand, but in Nike’s case, they do not require having influencers because with or without them, they are known in the market and no matter what, Nike will keep on selling.
- 80% are very satisfied or satisfied with Nike sneakers, the rest are neutral. This is explained by the fact that every person chooses their sneakers according to their preference. And most of the time, people are satisfied with their purchases because the products answer their high performance and durability needs.
- As for the quality-price ratio, the majority of the people are neutral, but they lean more towards a good ratio which means that they believe that the more prices are up, the better the performance and the quality.
- 67.7% believe it is important to show off the swoosh, because for them, not only is Nike a sportswear and sneaker brand but also a lifestyle that everyone feels they need to be part of.
- 93% believe that Nike is innovative, in fact, every now and then, Nike releases new models, with different colors and styles. The models evolve, let’s take the example of the Airmax, the pair changes slightly from a year to another, from the look to the style and to different colorways. Basically, they update and increase their product categories Nike focuses on the development of existing products and the creation of new products to meet the needs of the consumer and market.
- 81% hear about new releases through social media, and the rest are split equally between street ads, friends & Nike stores. Nike’s strategy, presence, and high level of engagement on its social media channels have had a big impact on its products and popularity. On the other hand, consumers don’t buy the products online and would rather go to the retail Nike Stores to benefit from the full experience.
According to the survey results above, we can deduce that by offering more products from different categories to people, in more markets, Nike is able to capture a great market share in the global sports industry. The brand perception survey shows that most people are somehow happy and satisfied. Finally, Nike, a company that prides itself on invention, has always been at the forefront of sports technology since its founding.
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